Concept Value Test of MATLAB 3D Simulation App

Led the team's first end-to-end qualitative research to validate early concepts and drive productization.

TIMEFRAME

JUL – AUG 2025

TIMEFRAME

JUL – AUG 2025

TIMEFRAME

JUL – AUG 2025

AFFILIATION

MY ROLE

Lead UX Researcher * Research Planning & Strategy * Stakeholder Alignment * User Interviews & Facilitation * Insight Synthesis & Reporting

MY ROLE

Lead UX Researcher * Research Planning & Strategy * Stakeholder Alignment * User Interviews & Facilitation * Insight Synthesis & Reporting

MY ROLE

Lead UX Researcher * Research Planning & Strategy * Stakeholder Alignment * User Interviews & Facilitation * Insight Synthesis & Reporting

IMPACT

1. Secured stakeholder buy-in to pivot product strategy, saving 30% of development resources and driving productization. 2. Ignited UX research investment from zero to a continuous research cadence.

IMPACT

1. Secured stakeholder buy-in to pivot product strategy, saving 30% of development resources and driving productization. 2. Ignited UX research investment from zero to a continuous research cadence.

IMPACT

1. Secured stakeholder buy-in to pivot product strategy, saving 30% of development resources and driving productization. 2. Ignited UX research investment from zero to a continuous research cadence.

FYI

This project is under NDA, so I can't share all the details. Instead, I'll focus on how I approached the problem.

Please feel free to reach out to discuss more!

PROBLEM

Without clear user data, the team struggled to align on priorities.

GOAL

Validate the concept and align the team.

Identify key requirements for a Minimum Viable Product (MVP).
Assess whether users resonate with the core value of the product.
Build alignment across the team.

CHALLENGE

Introducing UX value while navigating ambiguity in highly specialized technical domains.

➊ The team's first UX research practice

➋ The product was still conceptual

➌ Bridging the domain knowledge gap

-> Required demonstrating the value of UX research and impact to 13+ cross-functional members

-> There was no working prototype or defined personas.

-> Needed to quickly learn complex technical concepts and workflows across 7 domains.

APPROACH

Challenge 01 / The team's first UX research practice

Frequent communication built trust and engaged stakeholders as research partners throughout the lifecycle.

Challenge 02 / The product was still conceptual

I facilitated stakeholder workshops and translated our alignment into a user test design.

Challenge 03 / Bridging the domain knowledge gap

I bridged the domain knowledge gap by orchestrating collaborative research sessions with experts.